At Sloomoo Institute, I lead the social media and content strategy with a focus on organic community-driven growth, strategic partnerships, and viral storytelling. Since joining, I’ve helped scale the brand’s digital presence by over 40,000 followers within just a few months, tapping into niche internet culture, sensory-forward content, and trend-savvy campaigns that drive measurable impact across platforms.

I’ve developed and executed full-funnel social media strategy, including monthly content calendars, KPI-driven reporting, and experimental formats across Instagram, TikTok, YouTube, Pinterest, and LinkedIn. My content creation work blends whimsical visuals with data-backed hooks and storytelling, rooted in brand intention and platform-native creativity.

But where I thrive is in partnerships and IRL brand activations. I’ve helped drive collaborations with cultural icons and brands such as:

• OG Slimes (1.5M+ followers)

• Elmers

• Kung Fu Tea

• Serendipity NYC

• Wicked the Musical

• Bubby’s NYC

• Sidecar Doughnuts

I've also led the ideation and execution of experiential pop-ups and campaigns, including:

• National Slime Day activation

• Mother’s Day IRL popup

• Seasonal collections like “Breakfast Slimes,” and “Sloomooween”

• Building our Gen-Z focused Ambassador Program

With a community-first lens, I’ve helped activate on brand campaigns, built viral moments, and aligned the Sloomoo brand with cultural trends while scaling engagement and awareness across the country.